Senior CRM & Analytics Manager

Open Bank, S.A., Branche Nederland

Your role and the team 
As Senior CRM & Analytics Manager, you are responsible for leading all analytics activities supporting Auto Financing and Auto Leasing in the Netherlands and Personal Loans in Belgium. You translate business strategy into data-driven insights, dashboards, and analytical solutions that drive commercial performance, operational efficiency, and strategic decision-making.

You act as the main analytics point of contact for commercial teams and management, ensuring the availability of accurate, timely, and consistent data. In this role, you foster a strong data-driven culture across the supported business areas and ensure a clear “single source of truth” for reporting and performance management.

You lead and develop the analytics team, setting clear priorities and ensuring high-quality delivery, documentation, and continuity of analytics processes. You work closely with Commercial, Operations, IT, and HQ stakeholders to proactively identify opportunities and translate business questions into actionable insights.

You are
You are a data-driven and commercially minded professional who combines strong analytical capabilities with leadership skills. You are able to translate complex business questions into clear analytical solutions and communicate insights effectively to different stakeholders.

You take ownership, work in a structured and proactive manner, and continuously look for improvements in reporting, automation, and analytical models. You are comfortable working in an international environment and collaborating with both local and HQ stakeholders.

Your duties and responsibilities in short

  • Lead and own analytics initiatives for Auto Financing & Auto Leasing (NL) and Personal Loans (BE)
  • Translate business needs into analytical use cases, dashboards, and actionable insights
  • Oversee development and maintenance of Power BI dashboards and KPI reporting
  • Ensure “single source of truth” reporting for performance, funnel, portfolio, conversion, and retention metrics
  • Drive CRM analytics, including customer segmentation, targeting, and campaign performance analysis
  • Manage analytical aspects of loyalty programs and propose data-driven improvements
  • Oversee predictive models, automation initiatives, and process optimization projects
  • Ensure scalability, documentation, and alignment of analytical solutions with business priorities
  • Line manage and develop analytics team members
  • Collaborate closely with Commercial, Operations, IT, and HQ stakeholders
  • Support ad-hoc analytical requests and proactively identify performance improvement opportunities

You have

  • Minimum HBO working and thinking level
  • Strong background in analytics, business intelligence, and data-driven decision-making
  • Good command of Word, Excel and Powerpoint
  • Experience with Power BI and SQL; Python is an advantage
  • Experience with customer segmentation and CRM analytics
  • Understanding of loyalty program analytics is an advantage
  • Experience managing or coordinating analytics teams
  • Strong stakeholder management and communication skills
  • Good knowledge of the English language, both verbally and in writing. Good knowledge of the Dutch language is a plus.

About us

We are

Open Bank, S.A., Netherlands Branch – also trading as Santander or Santander Consumer Finance. Santander Consumer Finance and Openbank are part of Santander’s global Digital Consumer Bank (DCB) business unit, which brings together all consumer finance activities. This enables us to continuously innovate and improve our services.

We have been active in the Netherlands since 1985. We support our partners – such as automotive manufacturers (OEMs), dealers and retailers, and in Belgium also retail partners – in strengthening their sales by offering financing solutions that contribute directly to their growth. In the Netherlands, we serve our customers from our office in Utrecht, and since 1992 in Belgium from our office in Merelbeke (near Ghent).

The leasing company Santander Leasing is also part of Santander (in the Netherlands with an office in Den Bosch, in Belgium from Merelbeke). Our Benelux team consists of approximately 250 colleagues. Together, we are part of the Santander Group, one of the largest financial institutions in the world.

What makes Santander different and unique?

We collaborate internally and externally with people of many different nationalities. Showing initiative is appreciated here, as is humor. We encourage creativity and brainstorm new ideas together. We have an open corporate culture with an informal working atmosphere.

We have an open office with various large and small meeting rooms and focus rooms if you need more privacy and quiet. We understand how important mobile working is. Work permitting, employees can work from home two or three days a week and stay in touch with colleagues and clients via MS Teams.

For nine years now, we have been receiving the Top Employer awards for the Netherlands, Belgium, and Europe.

The health and well-being of our professionals are a priority and a fundamental pillar of Santander's value proposition, which is communicated internally and globally under the name Behealthy. At Santander, we believe that the well-being of our employees is the key to creating a positive, dynamic, and innovative work environment. When people feel good, they have more energy, creativity, and engagement, thereby driving the success of the entire organization. In times of change and major challenges we face together, it is even more important to adopt healthy habits that help us prevent illness and maintain physical and mental balance. Our employees can take out a gym membership or make use of the bicycle plan through our FiscFree offer.

Our Evermood program offers a free platform for employees on various topics – from support in the form of tips on financial issues to advice on childcare and help resolving workplace conflicts.

Enthusiastic?

Join the team! This is your chance to use your talent in a dynamic, international organization. Please respond via this link: https://santander.wd3.myworkdayjobs.com/SantanderCareers/job/Utrecht/Senior-CRM---Analytics-Manager_Req1550616

* Screening is part of the application process. We check, based on the screening procedures in place within Santander, whether new employees are sufficiently reliable to perform work at Santander.

* We have a strong risk culture and expect all our professionals, regardless of their position, to have a proactive and responsible attitude towards risk management.

Acquisition in response to this vacancy is not desired.